Caseritos de Vic

BRANDING & IDENTITY

Overview

Caseritos de Vic is a brand identity project built around a warm, friendly, and homemade feel. The goal was to create a recognizable visual identity that communicates personality and a sense of familiarity.

Concept

The identity combines a hand-drawn character with expressive lettering to create a welcoming and memorable brand personality. The illustrated woman serves as the central element, adding a personal touch to the overall design.

Solution

● Designed a custom logo combining a hand-drawn character and expressive lettering.

● Created a warm, approachable visual identity with a handcrafted feel.