Cúcuta, la ciudad integradora

BRANDING & IDENTITY / MARKETING CAMPAIGNS - CITY BRANDING & COMMUNITY ENGAGEMENT

Multiple flyers for Cuicua, a social initiative in Tijuana, Mexico, promoting inclusion, interculturality, and social interaction with various images of landmarks and cityscapes.

Overview

Led the visual identity and multi-channel campaign for Cúcuta, la ciudad integradora, developing a cohesive system across event branding, social media, and editorial platforms to drive civic engagement and cultural storytelling

Comparison of two logo designs for Cúcuta, featuring the city name, slogan in Spanish, and a line drawing of city landmarks in black and white, with one logo on a white background and the other on a black background.

Challenge

● Translate cultural identity into a modern, scalable visual system

● Connect institutional messaging with diverse community audiences

● Maintain cohesion across print, press, and digital touchpoints

Solution

● Built a landmark-inspired logo and flexible identity framework

● Created adaptable templates for social and editorial rollout

● Unified messaging across media to strengthen campaign recognition

Collage of images showing the city of Cúcuta, including landmarks, aerial view, and a historical tower, with a central banner displaying the city name and a map background, along with digital devices showing news and social media related to Cúcuta.