Cúcuta, la ciudad integradora

BRANDING & IDENTITY / MARKETING CAMPAIGNS - CITY BRANDING & COMMUNITY ENGAGEMENT

Overview

Led the visual identity and multi-channel campaign for Cúcuta, la ciudad integradora, developing a cohesive system across event branding, social media, and editorial platforms to drive civic engagement and cultural storytelling

Challenge

● Translate cultural identity into a modern, scalable visual system

● Connect institutional messaging with diverse community audiences

● Maintain cohesion across print, press, and digital touchpoints

Solution

● Built a landmark-inspired logo and flexible identity framework

● Created adaptable templates for social and editorial rollout

● Unified messaging across media to strengthen campaign recognition