Digital Resource

A digital resource overview displayed on a computer, including brand kit essentials, color schemes, typography, gradients, data graphs, and a presentation slide titled 'Future-Facing Identity' with 'Approved Direction' highlighted.

BRANDING & IDENTITY

Overview

Collaborated on a cohesive brand refresh and scalable design system at Digital Resource, aligning visual direction across digital, marketing, and internal touchpoints.

Screenshot of a website homepage for a digital marketing agency, featuring a header with navigation links, a prominent headline encouraging joining one of America's fastest-growing internet marketing agencies, and a photo of children celebrating and holding a trophy.

Interaction Validation

Validated navigation structure and CTA hierarchy through an interactive Figma prototype.

View Interactive Prototype
View Interactive Prototype

Challenge

● Modernize the brand without losing equity

● Create a scalable system for cross-channel consistency

● Align marketing, web, and internal materials under one unified direction

Solution

● Defined brand foundations including color, typography, and system architecture

● Built a scalable design system to support consistent execution

● Rolled out refreshed visual direction across web and marketing assets

Digital marketing agency website pages displayed on a laptop and multiple mobile screens.