Digital Resource
BRANDING & IDENTITY
Overview
Led the development of a cohesive brand refresh and scalable design system at Digital Resource, aligning visual direction across digital, marketing, and internal touchpoints.
Interaction Validation
Validated navigation structure and CTA hierarchy through an interactive Figma prototype.
Challenge
● Modernize the brand without losing equity
● Create a scalable system for cross-channel consistency
● Align marketing, web, and internal materials under one unified direction
Solution
● Defined brand foundations including color, typography, and system architecture
● Built a scalable design system to support consistent execution
● Rolled out refreshed visual direction across web and marketing assets
