Friedman Dental
DIGITAL DESIGN - LANDING PAGE DESIGN & CONVERSION STRATEGY
Overview
Designed and optimized a high-conversion landing page for Friedman Dental, focused on patient acquisition, trust-building, and clear service positioning in a competitive local market.
Challenge
● Increase qualified appointment inquiries through a single-page experience
● Build immediate trust for new patients
● Communicate multiple services without overwhelming users
● Create a mobile-first layout optimized for paid traffic
Solution
● Structured the page around a clear conversion funnel with prominent above-the-fold form
● Integrated trust signals including Google rating, testimonials, and doctor profiles
● Designed modular service sections to improve scannability and hierarchy
● Implemented strong CTA placement and visual contrast to drive engagement