Heartland Card Games
BRANDING & IDENTITY
Overview
Heartland Card Games is a modern card game brand rooted in storytelling and Midwestern warmth. The identity blends art deco influences with playful symbolism to create a refined yet approachable visual system.
Challenge
● Create a scalable brand system for digital and print
● Balance sophistication with approachability
● Establish a recognizable icon-driven identity
Solution
● Developed a modular logo system centered around a symbolic robin icon
● Defined a warm yet elegant color palette to reinforce brand personality
● Built flexible applications adaptable across multiple touchpoints
