Heartland Card Games

Logo for Heartland Card Games featuring a stylized bird with a playing card suit symbol on its wing, and blue background.

BRANDING & IDENTITY

Overview

Heartland Card Games is a modern card game brand rooted in storytelling and Midwestern warmth. The identity blends art deco influences with playful symbolism to create a refined yet approachable visual system.

Logo for Heartland Card Games featuring a stylized bird with a playing card suit symbol near its head, and the text "Heartland Card Games" in red and blue.

Challenge

● Create a scalable brand system for digital and print

● Balance sophistication with approachability

● Establish a recognizable icon-driven identity

Solution

● Developed a modular logo system centered around a symbolic robin icon

● Defined a warm yet elegant color palette to reinforce brand personality

● Built flexible applications adaptable across multiple touchpoints

A deck of cards with club, spade, and other suits on a gray background next to a box labeled 'Heartland Card Games' with a bird logo.