Los Rojas Minimarket
BRANDING & IDENTITY
Overview
Los Rojas is a Colombian neighborhood minimarket located in an upscale area of Medellín. The goal was to create a friendly, modern brand identity that feels approachable while standing out in its surroundings. The visual direction combines playful elements, vibrant colors, and distinctive typography to create a recognizable neighborhood brand.
Challenge
● Create a modern identity that feels friendly and approachable
● Balance a polished look with the warmth of a neighborhood market
● Develop a recognizable visual system that works across different applications
Solution
● Created a playful custom logo inspired by a shopping cart.
● Defined a vibrant color palette and distinctive typography.
● Applied the identity across logo variations, shopping bags, and business cards.
