Spartus
BRANDING & IDENTITY
Overview
Repositioned Spartus as a bold, premium pickleball brand through a refined identity system focused on performance, clarity, and elevated visual presence.
Challenge
● Modernize the existing brand without losing recognition
● Establish a clean, bold identity aligned with premium positioning
● Create a scalable mark adaptable to product and digital applications
Solution
● Developed a simplified, geometric brand mark emphasizing strength and precision
● Refined typography and monochromatic palette to reinforce luxury positioning
● Applied the updated identity across paddles and brand touchpoints
