Spartus

Aerial view of outdoor tennis courts and basketball courts surrounded by trees, with the Spartus logo overlay.

BRANDING & IDENTITY

Overview

Repositioned Spartus as a bold, premium pickleball brand through a refined identity system focused on performance, clarity, and elevated visual presence.

Two black and white Spartus branded paddle rackets with white handles, side by side, on a white background with Spartus logo at the bottom.

Challenge

● Modernize the existing brand without losing recognition

● Establish a clean, bold identity aligned with premium positioning

● Create a scalable mark adaptable to product and digital applications

Solution

● Developed a simplified, geometric brand mark emphasizing strength and precision

● Refined typography and monochromatic palette to reinforce luxury positioning

● Applied the updated identity across paddles and brand touchpoints

Boxed set of two Spartus branded ping pong paddles with a laptop showing a promotional image of two women playing tennis and high-fiving, with text 'Built to perform. Designed to inspire.'